Unit 5: Task 1

Contractual Brief

This is a legal document which a client and an employee create between each other. It should be easy to read and not cause confusion between the two people. It is a list of guidelines from the client to the employee and also an agreement that the employee will follow the guidelines exactly as it says on the brief or that will be a breach to the contract.

In this brief the employee will find out what assets they will have to design. If it is in the media sector they will contain: how the client wants the assets or environments to be made, how they want their logo designed, if they want their art style to be photo realistic or abstract.

All contractual briefs contain deadlines, salary and a guidelines of exactly what the client expects you to do with the deadline next to it.



Negotiated Brief

This is where there is a problem with the brief guidelines the employee and the client can negotiate around these problems to make them more understandable to the employee so they can make the project exactly how the client wants it.

The disadvantages of this is sometimes there could be a problem that neither the client or the employee can solve and they could be constantly trying to work through the problem trying to get a solution, while the project deadline is getting close and the employee can’t continue the work until it has been solved. They could also cause a lot of arguments which is not a work relationship.

The advantages of this is that if there is a big problem the employee who will have a better understanding has a chance of changing the clients mind and it could make the product ten times better. This also brings the client and Employee together and brings both ideas and merges both into one amazing one.

If someone asks you to draw them a logo or a character for a graphic novel, you will have to negotiate between each other what the salary is, what the deadline dates are, what graphic style they would want (if it was for a graphic novel) and what the colour schemes they want.

Formal and Informal brief

This is where the brief shows the employee the details of what the client wants from them so like how they want the product done. This is also agreed before they get the details by the client and the employee. It also shows the rules and regulations that they have to follow. This is what the Formal brief is.


The disadvantages of this is that when the employee gets the details he/she might not like how they work and could regret agreeing with the client but now he has to do what the brief tells him/her to do. The contract can also never be change at any circumstances so they both have to think carefully before agreeing to it. Also if you need any extra products to do the work better you will need to pay for them yourself.

The advantages of a formal brief is that it will help the employee to understand what the client wants more. Also the brief is a detailed description of either what materials you need, what software you need and also the locations you will need to go. most of the time it will also say that you will need to know the products history so you will have a better understanding.

An example of this is, if you were given a website to create you will get this brief of how the client wants you to make the website e.g what colour schemes, the theme of the website, the consistency of the website design.

An Informal brief is where you meet up with the client and talk to them about what the company wants you to do instead of writing it down. There is no signing or any form of legal agreement

The advantages of this are that if you have any second thoughts on what the client is telling you to do, then the client agrees with it you can easily change the idea and make it better but you both have to agree. Also this will make the environment more relaxing since there are no legal agreements between deadlines, so you won’t have to do an insane amount in a short amount of time.

The disadvantages of this is that you can be easily be removed from the project since there are no legal signings of you being apart of it. Also sometimes the company can change their minds about how they want there product to look, so you can spend so much time on one thing but it turns out that the company don’t want it even though you went for what they said. You can also have more disagreements with the client making this a lot more confusing.

It is a lot better to go for the formal brief since you are less at risk of having disagreements, also it will help you have a more of an understanding of what the client wants you to do, where on the informal brief you can have many disagreements and you are also at a higher risk of getting fired and having a less of understanding to what the client wants from you.

Commission Brief

The commission brief is where the bigger companies e.g EA higher small independent companies to create products for them.

Advantages: The independent company will get paid and depending how popular the company is they could get a better reputation and also become more popular, also the people who see that the independent company helped made the game, might make them want to try out the games that they have made so the company will make double the money just because they joined with a AAA game company.

Disadvantages: The brief will go between two different companies so this will cause conflict between the company ideas and there will be disagreements. Also the independent company is normally a small company and might find it hard to produce what the AAA company want since they have loads of talented people with the right software and materials to create the game.

An example of this is if EA want to make a new Fifa like they did with the recent one they switched engines, the engine that they switched to is called Frostbite. The creators of Frostbite engine will get paid a lot of money and also they will get recognition as a good game engine.

Tender brief

This is where the client uploads online exactly what he wants the employee doing, this leaves the other companies and employees to come and pitch to the client on why they should be the ones to create or design the product and also the budget.

Advantages: This is a very relaxed way of doing a brief and a good way of  getting a good deal on the employee or company since the brief is a lot easier to find online because anyone with internet and a computer can access one. Also it gets you to meet them in person and sign a legal document at the same time.

Disadvantages: It is more of a risk because other employees and companies will be fighting for this position so you have to be the best and know you are the best if you want the position.

Competitive brief

This is where the client opens up the brief to all the companies in that sector and they will have to fight to be chosen. They also have to complete the brief in that deadline and wait to see if they are chosen by the client.

Advantages: The winning company will be the only ones that get paid and it won’t have been a waste of time.

Disadvantages: If you completed the brief and you haven’t been chosen, it would’ve been a waste of time and money depending if you would of had to buy some software just for this brief.

an example of this is if someone posted online a brief saying that the company that makes the best website in two weeks will get paid £150.


Cooperative brief

This brief is where there are multiple companies at once that are hired to do a task by a client.

Advantages: This is useful because if there are two or more companies working on one task there will be a lot more creative ideas all at once and also the task will be done a lot more faster then just one company.

Disadvantages: Since there are more then one company this can cause a lot of conflict between ideas which will go on to people arguing between each other which can take a lot longer to do.

An example of this is if two companies came together to make a game such as Sledge Hammer and Infinity ward came together to make Call Of Duty.

SWOT Analysis

Strengths: My strengths are that I am quite good at time management, file management, Adobe After affects, amok at Photoshop and Illustrator and team work.

Weaknesses: Im not that good on 3D modelling, Communication, organisation, planning, being confident while under pressure.

Opportunities: The opportunities I have from these skills are: Game Developer, Game designer, Level designer and animator.

Threats: My main threats are the people in my course that are looking to have a future in media.




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